Data protection policy

Privacy Policy

General Provisions

1. Personal data means any information relating to aliving natural personfrom which the individual can be identified through, such as a name and connecting information (CI)
 provided by identity verification institutions, and includes any information from which, if not by itself, but as easily combined with any other information, a specific individual is identifiable. 

2. Electrolux Korea Ltd. (“Company”) values your privacy highly and has issued this privacy policy(“Privacy Policy”) to protect your personal information.  This Privacy Policy describes the types of information the Company collects from and about you, for what purpose, and what security measures the Company has implemented to ensure the most complete protection of personal data.  This Privacy Policy is subject to change due to changes in the applicable laws and guidelines, and changes in the Company’s internal policies. In the event of such changes, the Company will immediately notify you thereof pursuant to the methods set forth in the applicable laws. 


1.1 This Privacy Policy is issued by Electrolux Korea Ltd. and its related companies (individually or collectively referred to as "Electrolux", “we”, “our“ or “us”). This Privacy Policy applies to the products, services and/or website(s) provided by Electrolux.

1.2 Electrolux takes great care to protect your privacy and personal information as defined under the Personal Information Protection Act (“PIPA”) and Act on Promotion of Information and Communications Network Utilization and Information Protection (“Network Act”).  This Privacy Policy describes how we collect, use, disclose and process your personal information, and applies in conjunction with our General Terms & Conditions 

1.3 Electrolux reserves the right to amend this Privacy Policy from time to time. We will notify you of any changes to the Privacy Policy by publishing the updated Privacy Policy on our Site at Please check the Site or send your request by email to if you would like to receive the latest updated Privacy Policy. Our “Site(s)” are our websites and online applications. 

2.1 Generally, the personal data we collect, use, disclose, process and/or store include your name, address (including email address) and contact details (which may include home, business and mobile phone numbers). It is possible that where a specific product or service is involved, we may collect personal data from you that relates to that particular product, service or warranty repair. The types of personal data that we may collect, use, disclose and/or process as part of our day-to-day operations or in the ordinary course of our business and depending on the nature of interaction with the individual in question and the circumstances in question, include, 


Items of Personal Data to be Collected 


Purpose of Collection/Use 


Retention/use period 

First Name, Last Name, Email, Phone 

[account sign up- Email] Sign up new account on website 


Until you delete your account/withdraw membership or until the statutory retention period expires  


Email address, Kakao ID, Nickname, First Name, Last Name 

[account sign up Kakao] Sign up new account on website linking the user’s Social Networking Site account/third-party account information 


First Name, Last Name, Phone, Full Address (of buyer) 

Delivery of items ordered 


• First Name, Last Name, Email, Phone, Kakao ID, Nickname, Full Address (of buyer) 

• Payment information (e.g., credit card number, account number, mobile phone number) 

• Information on purchased products, information on interested products, information on media that is used 

•To respond to your inquiries and requests 

•To communicate with you 

•To provide service and support for our products 

•To process orders and returns 

•To identify improvements to our services and products 

 To provide you with updates on matters we need to notify you, such as changes to our policies and terms of use 

•To provide you with essential service updates for your Electrolux product 


Company name, Business reg. no., Business Type, Address, Email 

Issuance of company invoice 


Personal identification value (i.e. CI, DI), age, age group 

Verifying identity of user for consultations and responding to inquiries; Accessing adult-only items 


Email address, mobile phone number, Information on purchased products, information on interested products, information on media that is used 

receive marketing communications via electronic transmission mediums such as email, push notifications, SMS, and MMS 


Name, Feedback 

Sharing or disclosing (at our discretion) your suggestions, comments, feedback or content (including audio, video etc.) (collectively “Feedback”) that you provide through Social Networking Sites, to the Site or to us (including at the retail stores), with other users of the Site or with the public, for publicity and/or promotion purposes with a view to marketing or showcasing the business, products or services of Electrolux, and/or to acquiring customers, and/or for the purpose of providing the public with your Feedback which may be useful for the public’s purchasing decision or for the public’s information or otherwise. 




2.2 The information that we collect from you when you interact with us online depends on the tasks you complete on the Site, the products or services that you obtain from us and/or your interactions with us. From time to time, you may be able to interact with us anonymously or by pseudonym.

2.3 You have no obligation to provide any of the personal data requested by us. However, if you choose not to provide us with certain personal data, we may not be able to deal with your request, and/or provide you with the products or services that depend on our ability to collect, use, disclose or process, or which require, your personal data. We also may not be able to respond to your inquiry or instructions without your personal data. 

2.4 When you visit and browse through our Site or use our products, we collect data for statistical and maintenance purposes that enables us to evaluate the performance of our Site or products. Such general information includes: - 
• the number of users visiting our Site or using our products and the number of pages viewed; 
• the date, time and duration of visits; and 
• the path taken through our Site. 

Such information will not identify you and we will not combine it with any information in a manner whereby we can identify you. 
2.5 When you interact with us for matters where logically your personal data is required by us in order to deal with your interaction, your request or activity, we would need to obtain personal data from you in order to complete such interaction, such as your online application for our product or services information and/or your registration of our products or services that you had obtained or are obtaining from us (“Product Registration”). When completing the Product Registration process or requesting other product or service information or when using the contact us function on our Site, you may need to complete an online form on the Site. Our online forms will ask you to provide personal data and such personal data will/may be collected, used, disclosed and/or processed by us for one or more of the Purposes (as defined below) and/or any other purposes stated in that form. You will have the right to choose whether or not to provide personal data, although if certain needed personal data is not provided to us, it will mean that we may not be able to deal with your request or transaction in question. 
2.6 You can contact us by e-mail via the link on this Site. In such instances, you have the choice whether or not to provide personal data other than your name and e-mail address. 
2.7 The Site is not intended for use by any person below the age of 18. We do not and do not intend to, transact through the Site directly with, nor sell or ship any items ordered through the Site directly to, anyone we know to be under the age of 18. If you are under the age of 18, you should use the Site only with the involvement of and through your parent or guardian and should not submit any personal data to us. By providing any personal data to us, you affirm that you are at least 18 years of age and above and agree to the terms set out in this Privacy Policy. 
3.1 Electrolux collects personal data in a number of ways, including but not limited to the following instances: 

  • when you request information concerning a product of interest to you, make other enquiries or place an order for our products or services; 
  • when you interact with us such as through our customer call centres or with our technicians during site visits, or through your access and use of the Site, or our online and telephone services; 
  • when you purchase or register warranties for, Electrolux’s products and/or service; 
  • when you attend an event, enter a competition or participate in a promotion, organised or run by us; 
  • when you register your purchase(s) so you can receive all the benefits to which your purchase(s) entitles you; 
  • when you enter your personal details on our websites (for example when you sign up to receive our newsletters), when you provide information via fax or over the telephone or in documents such as warranty registration forms; 
  • when you sign up for our loyalty club or membership program; 
  • when you provide feedback on our products or services, or when you complete any application forms, purchase orders, questionnaires or surveys, or participate in our competitions; 
  • when you engage with us by social media, such as by posting on our Facebook page; 
  • from third parties such as our related companies, contractors and agents; 
  • from sources of information which are available to the public; 
  • from records relating to the use, service and repair of your Electrolux products; 
  • when you provide us with your personal data; and 
  • from our other Sites. 

3.2 Any information which is not capable of identifying you, such as the number of users visiting this Site, is collected through code embedded in the pages of this Site. You are unable to disable the code on these pages.
3.3 Other information, such as browser type, is included in a "cookie". Cookies are pieces of information that a website can transfer to an individual’s computer hard drive for record keeping. Cookies make using our Site easier by storing information about your choices on a particular website. This will enable you to take full advantage of the services offered to you. The use of cookies is an industry standard utilised by most major websites. Most Internet browsers are set to accept cookies. If you would prefer not to receive cookies you are able to adjust your Internet browser to disable cookies or to warn you when cookies are being used. 
3.4 We may use cookies to identify you from other users on the Site. As mentioned above, a cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or device. You can block or deactivate cookies in your browser settings. We use log-in cookies in order to remember you when you have logged in for a seamless experience. We use session cookies to track your movements from page to page and in order to store your selected inputs so you are not constantly asked for the same information. The Site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the Site and ways that we can improve your experience. These cookies may track things such as how long you spend on the Site and the pages that you visit so we can continue to produce engaging content. By continuing to use the Site, you are agreeing to the use of cookies on the Site as outlined above. However, please note that we have no control over the cookies used by third parties. For further information on types of cookies and how they work visit 
3.5 We may use flash cookies. "Flash Cookies" (also called Local Shared Objects or "LSOs") are data files similar to cookies, except that they can store more complex data. Flash Cookies are used to remember settings, preferences, and usage, particularly for video, interactive gaming, and other similar services. We may use web beacons. Web beacons are small graphic images on a web page or in an e-mail that can be used for such things as recording the pages and advertisements clicked on by users, or tracking the performance of e-mail marketing campaigns. We may use analytics tags. If so, we use analytical tags to analyse what our customers like to do and the effectiveness of our features and advertising. They can also help us customize your browsing and shopping experience. We may use information collected through analytical tags or tracked links in combination with your personal data for the Purposes. We may also combine personal data you provide to us with other of your personal data (such as purchase history and demographic information) for the Purposes. 
3.6 This Site may include hyperlinks that enable you to access a number of other websites and online applications operated by Electrolux or by our related companies. These other Electrolux websites and online applications are subject to their specific Privacy Policy and if there is none, then subject to this Privacy Policy. Where this Site includes hyperlinks to third party websites not operated by Electrolux we recommend that you read the privacy and security provisions relevant to those sites in order that you understand how those organisations will deal with your personal data. We are not responsible for the content or privacy practices of those third party sites. 
4.1 Electrolux takes great care to protect your privacy. In this regard, we will take reasonable steps to ensure that your personal data is kept confidential and secure, and take reasonable appropriate technical and organizational measures to protect your personal data from unlawful or accidental destruction, accidental loss, unauthorized collection, use, disclosure, access, copying, modification, leakage, damage, alteration or other unlawful forms of processing. 
4.2 Any information provided to us on the Site is protected using Secure Sockets Layer protocols. 
4.3 Where we transfer information from our servers to our mainframe computers, we use all reasonable endeavours to ensure that this is done securely. Access to our mainframe computers is protected by firewall security systems where required, relative to the risk of the information stored. In addition, the Site carries an Internet Detection System to monitor potential privacy and security threats. 
4.4 Any information stored in documents or on Electrolux systems is protected from unauthorised access by the use of a number of security procedures including user passwords. Employees who are responsible for processing personal data receive regular training and education on information security technology and data protection measures.  
4.5 Please be aware that the transmission of data over the internet is never completely secure, and while we aim to use our best efforts to secure and protect the information, we cannot guarantee the security of any information that is provided or transmitted to us by you. Any such provision of information is at your own risk. 

4.6 We retain and process your personal data during the period stipulated in the applicable laws or during the period you consented to when we first collected the personal data from you.  

4.7 We will also put in place measures such that your personal data in our possession or under our control is destroyed and/or anonymized as soon as it is reasonable to assume that (i) the purpose for which that personal data was collected is no longer being served by the retention of such personal data or the retention period under paragraph 5.6 above has expired; and (ii) retention is no longer necessary for any legal purposes. Such personal data that is selected for destruction is then transferred to a separate database and destroyed immediately or once the retention period stipulated in the applicable laws or our internal policies expires. With the approval of our data protection officer, we destroy personal data recorded and stored in the form of electronic files by using a technical method (e.g., low level format) ensuring that the records cannot be reproduced, while personal data recorded and stored in the form of paper documents are destroyed using a paper shredder or incinerated.  

5.1 Electrolux may/will need to disclose your personal data to third party organisations outside of Electrolux including to Electrolux’s affiliates, and those organisations may be located (and your personal data may be disclosed) overseas and outside of Korea, for one or more of the above Purposes, as such third parties, would be processing your personal data for one or more of the above Purposes. These disclosures are made subject to suitable protection for privacy and confidentiality being in place. The third party organisations to which we would usually disclose your information include: 
  • third party organisations who have been retained by Electrolux to assist us in providing services to you including delivery, installation, maintenance and repair; 
  • suppliers, agents and other third parties with whom we have commercial relationships, for business, marketing and related purposes including but not limited to those which provide administrative or other services to us such as mailing houses, call centres, telecommunication companies, banks, logistics companies, information technology companies and data centres; 
  • market research, marketing and/or telemarketing service providers; 
  • our professional advisers, for example, our auditors and lawyers, as well as our insurers; 
  • government, regulatory or other organisations to whom we are required to disclose your personal data by law; 
  • our related companies, affiliates and product partners, including without limitation where we have received a product complaint or claim, for example, to our contract manufacturers, logistic service providers or other third parties in the supply chain, who may be located overseas, depending on where the relevant product or part was manufactured; 
  • any actual or proposed assignee or transferee of the business of Electrolux, or a merged entity in the event Electrolux is merged to create the said merged entity; 
  • third parties to whom disclosure by Electrolux is for one or more of the Purposes and such third parties would in turn be collecting and processing your personal data for one or more of the Purposes. 

5.2 We may disclose your personal data to overseas members of the Electrolux group of companies (and their partners), who may communicate with you about certain products or special offers, for one or more of the above Purposes.
5.3 We may disclose your information to a purchaser or successor entity in connection with the sale of Electrolux or a related body corporate, or a business unit owned by Electrolux or a related body corporate, or the sale of substantially all of the assets of Electrolux or a related body corporate. 
5.4 Where your personal data is to be transferred out of the Republic of Korea, we will comply with the requirements of applicable local data protection law (i.e. the PIPA and the Network Act) in doing so. In this regard, this includes taking appropriate steps to ascertain that the foreign recipient organisation of the personal data is bound by legally enforceable obligations to provide to the transferred personal data a standard of protection that is at least comparable to the protection under the PIPA and the Network Act. 
5.5 The processing of your personal data may be outsourced to the following third parties: 

Outsourced task 


Items of personal data to be outsourced 

Management and operation of our website  

Electrolux Korea Ltd. 

Name, address, contact information, customer number, ID  

Consultations with customers  

Electrolux Korea Ltd.

Name, address, contact information, payment information (e.g., credit card number, mobile phone number)  

Shipping and installation of products  

KOREA POST, Lotte Global Logistics, CJ Logistics Coporation, Hanjin Transportation, Hyundai Glovis, KGB LOGIS, Logen, Yellowcap, ILYANG Logis Ltd., KG Logis, KyungDong Logistic, Woori Logis, Chunil Parcel Service, HapDong Logistics, Daesin Parcel Service Inc., Kunyoung Express, GTX LOGIS, HPL, CVS Net, G.I.G Co., Ltd. 

Name (with data masking applied), address, contact information (safe number), information on the order (i.e., product that was purchased)     

Identity verification  

Dream Security, Seoul Credit Information & Rating Inc.  

Date of birth, i-PIN, mobile phone number, MyPIN 

Payment information  

KICC, KSNET, KG Inicis, KG Mobilians, LG U+, KRP 

Payment information (e.g., credit card number, mobile phone number) 

Establishment and maintenance of computing system  

Next-T, Veritas Media, Medicom 

Name, address, contact information, customer number, ID 

Transmission of text messages (i.e., SMS, MMS)  


Name, mobile phone number 

Advertising agency services  

Ad Efficiency, PHD Korea, Medicom, Facebook, Instagram 

Email address (encrypted, destroyed after use) 

Advertising agency services 

Facebook, Instagram, PHD Korea, Ad Efficiency, Medicom 

Information on purchased products, information on interested products, information on media that is used  


* Information shared with outsourcees is limited to the minimum information required to achieve the purpose of processing.   

* Depending on the type of delivery (e.g., direct delivery), shipping details may be provided to our business partners under Article 21 of the Act on Consumer Protection in Electronic Commerce.  

* In the event we outsource the processing of your personal data to third parties, we will execute an outsourcing agreement with them in which the following matters are clearly stipulated, and store the agreement either in hard copy format or electronically: obligation of the outsourcee to comply with Electrolux’s instructions regarding the protection of personal data, obligation of the outsourcee to keep the personal data confidential, prohibition on providing the personal data to other third parties and assumption of liability in case of an incident, the period of outsourcing, and the fact that the personal data will be returned or destroyed once the processing is completed by the outsourcee.   


5.6 Overseas transfer of personal data  

(1) In the event the customer purchases a product after signing up for membership or registers a product for extended warranty purposes, we transfer the following items of personal data to third-party data processors located overseas.  We manage/supervise such data processors so that they process the personal data securely in accordance with the applicable data protection laws.  


Items to be transferred 



Transfer date; method of transfer 


Retention/use period of the recipient 

First name, Last name, Email address 


Mathias Cellarius 

Sydney, Australia 

When registering new account ; 

Transmission through network at the time on the company’s rep. website 

Identify user 

Until you delete your account/withdraw membership or until the statutory retention period expires 


Kakao Nickname, email & phone (optional) 

Microsoft Azure 

Singapore (Azure Cloud)  

When login with Kakao ;  

Collectively transmitted through dedicated network and transferred through the network 

Identify user 

Phone number, Address, First name, Last name, Delivery note 

JD Edwards (JDE) 

Charlotte, USA 

When placing an order; Transmission through the network at the time of customer order receipt to the company’s website 

Delivery contact, Delivery information 

Product registration, Extended warranty registration 



When register a product with InstaEdge; Transmission through the network at the time of customer’s confirmation of receipt 

Link purchased product and its extended warranty with customer ID to provide further support  

Company name, Company business registration number, Business type, Business item, Company address, Company email address 

Microsoft Azure 


Singapore (Azure Cloud)  

When placing an order (optional) ; Collectively transmitted through dedicated network and transferred through the network 

Issue a tax invoice 



6.1 Should you provide Electrolux with personal data of individual(s) other than yourself, you represent and warrant to Electrolux and you hereby confirm that: 

(a) prior to disclosing such personal data to us, you would have and had obtained consent from the individuals whose personal data are being disclosed to us, to: 

(i) permit you to disclose the individuals’ personal data to Electrolux for the Purposes; and 
(ii) permit Electrolux to collect, use, disclose and/or process the individuals’ personal data for the Purposes, as set out in paragraph [4] above; 

(b) any personal data of individuals that you disclose to us is accurate; 
(c) you are validly acting on behalf of such individuals and that you have the authority of such individuals to provide their personal data to Electrolux and for Electrolux to collect, use, disclose and process such personal data for the Purposes; and 
(d) the terms of this Privacy Policy have been brought to their attention and they are agreeable to the same. 

7.1 Electrolux takes reasonable steps to ensure that any personal data we collect, disclose and use is accurate and complete, if your personal data is likely to be used by us to make a decision that affects you, or disclosed to another organisation. However, it is important that you advise us of any changes to your personal data or if there are any errors in the personal data we hold about you. We will not be responsible for relying on inaccurate or incomplete personal data arising from your not updating us of any changes in your personal data that you had initially provided us with. 
7.2 Subject to certain exceptions allowed by law, everyone who has provided personal data has the right to access or correct that personal data. For security reasons, you will be required to put any request for access to or correction of your personal data into writing. You may obtain access to or correction of your own personal data by contacting our Data Protection Officer via the address below. We will need enough information from you in order to ascertain your identity as well as the nature of your request, to deal with your request. 
7.3 Electrolux may charge you a fee to deal with a request by you to access your personal data in order to cover our reasonable administration costs and will notify you in such an event. 
7.4 For a request to access personal data, once we have sufficient information from you to deal with the request, we will seek to provide you with the relevant personal data within the required timeline under applicable local data protection law (10 days in the case of the PIPA ). Where we are unable to respond to you within the timeline, we will notify you of the soonest possible time within which we can provide you with the information requested. The PIPA exempts certain types of personal data from being subject to your access request. 
7.5 For a request to correct personal data, once we have sufficient information from you to deal with the request, we will deal with your request in compliance with applicable local data protection law (e. the ), including correcting your personal data within the required timeline under local data protection law (10 days in the case of the PIPA ). Where we are unable to do so within the said timeline, we will notify you of the soonest practicable time within which we can make the correction.  

7.6 You may request the deletion of your personal data or the suspension of its processing, or withdraw your consent for the collection, use and/or disclosure of your personal data in our possession or under our control by submitting your request to the email address set out below (collectively, “Withdrawal of Consent”). We will process your request within a reasonable time from such a request for Withdrawal of Consent being made, and will subsequently not collect, use and/or disclose your personal data in the manner stated in your request unless the law or applicable local data protection law (i.e. the PIPA) allows us to. However, your Withdrawal of Consent could result in certain legal consequences arising from such withdrawal. In this regard, depending on the extent of your withdrawal of consent for us to process your personal data, it may mean that we may not be able to fulfil the transaction you have entered into with us or continue with your relationship with us, or send you information that you have requested, as examples depending on the circumstances.

8.1 If you have any concerns about our handling or treatment of your personal data or if you believe that your privacy has been breached, please contact us by writing to our Data Protection Officer at the address below setting out the nature of your complaint. 
8.2 We will investigate your complaint and endeavour to provide you with our response within a reasonable time of receiving your complaint. 
9.1 If you have any queries relating to our Privacy Policy, or if you wish to request for access to, or correction or deletion of your personal data or to withdraw your consent, please contact or send your request to us at 

CS Team
Phone: 1566-1238 

10.1 Your consent that is given pursuant to this Privacy Policy is additional to and does not supersede any other consents that you provided to Electrolux with regard to the processing of your personal data. 
10.2 For the avoidance of doubt, in the event that applicable local data protection law permits an organisation such as us to collect, use or disclose your personal data without your consent, such permission granted by the law shall continue to apply. 

Last Updated: 12 April 2022 

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