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Electrolux, Europe's largest consumer electronics group (Electrolux)

Electrolux is Europe's largest home appliance group with a 100-year history and a global leading home appliance group.

Electrolux introduces products that can satisfy both homeowners and professionals with thoughtful design and innovative technology, ranging from household appliances such as robot, wired and wireless vacuum cleaners to kitchen appliances such as dishwashers and induction.

We are also playing a leading role in providing future sustainable living for people around the world.

More than 48,000 Electrolux Group employees worldwide are constantly developing through collaboration with experts in various fields based on deep consumer insight and providing the best solutions to both professionals and consumers.

More than 60 million products sold annually in 120 countries worldwide

The Electrolux Group, which owns world-class brands such as Electrolux, AEG, and Frigidaire, sells more than 60 million products in more than 120 countries around the world. It recorded sales of 116 billion SEK. For more information, please visit

Electrolux, 100 years of innovation for a better life

Electrolux began reinventing living spaces around the world by developing the world's first household vacuum cleaner in 1912 and launching the first absorption refrigerator in 1925.

Electrolux, which has made history in the global home appliance market by constantly pursuing innovation for consumers for the past 100 years, will continue to provide a better life and a sustainable future to consumers around the world based on the technology and know-how it has accumulated over the past 100 years.

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Electrolux purpose

Our future is determined by the way we all live our lives. That’s why we strive to improve everyday life for millions of people and the world around us. It is embodied in everything we do. In every idea, every product and every human interaction.

We believe that outstanding taste experiences should be easy for everyone. That there is always a better way to care for our clothes to make them look and feel new longer. That the home should be a place for wellbeing, a place to care for ourselves and our loved ones.

To succeed, we continuously rethink and improve our ways of working – internally, and together with our customers and partners.

By creating desirable solutions and great experiences that enrich peoples’ daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living.

Our purpose, to shape living for the better, is the greater “why” that gives direction. It’s our common goal, defining what we’re working for and providing the key ingredient for a strong, sustainable and scalable organizational culture. It guides the solutions we create, the people we employ, behaviors we encourage and the decisions we take.

Innovation focus areas

Electrolux is a global leader in household appliances. We reinvent taste, care and wellbeing experiences for more enjoyable and sustainable living around the world.

Electrolux focuses its innovations on products that provide outstanding consumer experiences within three innovation focus areas:


The taste innovation area includes cookers, hobs, ovens, hoods, microwave ovens, refrigerators and freezers and comprises 61% of Group sales


The care innovation area includes washing machines, tumble dryers and dishwashers and comprises 29% of Group sales.


The wellbeing innovation area includes vacuum cleaners, air-conditioning equipment, water heaters, heat pumps, small domestic appliances and accessories and comprises 10% of Group sales.

R&D targeted on the innovation focus areas gives us a competitive advantage – optimizing our offering and shortening the time to market. On average, 3% of our sales have been invested in focused R&D efforts over the last five years.

Energy and resource efficient products drive consumer demand in a market increasingly interested in sustainability.

At least one-third of our product development is related to sustainability, including energy and water efficiency.

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